Twinkle VanWinkle, “Listen!” associate producer
Martin DeVincenti, owner, Benchmark Painting and Carpentry, Palm Beach, Fla.
Interview: July 23, 2009
Twinkle VanWinkle: Can I start off by getting your name, business and location for the record please?
Martin DeVincenti: It’s Mark DeVincenti with Benchmark Painting and Carpentry and we are located in Boynton Beach, Fla.
TVW: How long have you been in this business?
MD: About 15 years.
TVW: What would be an average interior painting estimate?
MD: Assuming you do everything — walls, ceiling, trim, inside closets — it’s somewhere in the neighborhood of $2,000.
TVW: How about the exterior?
MD: In my area, because of the type of home — because homes around here are mainly stucco and trim and no windows, mainly a door and a garage door — about $1,800.
TVW: What would you look for as signs that it is time to repaint your exterior?
MD: Typically, look for cracking in the stucco. Or if you take your finger and run it across the paint and the paint comes off in your hand, it’s chalking. Basically the film has broken down and that’s a good indication that it’s time to paint. Mildew, dirt and things like that.
TVW: What does a standard exterior paint job include?
MD: A standard paint job would include power washing, which would clean off the chalky paint, any mildew and dirt. Just kind of get the surface ready. Then, typically, you go through and repair any cracks in the stucco. Basically try to waterproof the outside of the house. Basically repairing the stucco, caulking windows, caulking the fascia, that type of thing. Sanding the doors, if there are doors to be painted. Then typically, the next step on the paint job would be to apply a primer, sealer. Then it’s typically the same thing, but people use different names for it. It’s like a base coat. Then you can do either one or two coats of finish paint. If you do a similar color you could probably do just one coat — a basic paint job.
TVW: What is the lifetime of an exterior paint job?
MD: Five to seven years is a good average, with good quality paint.
TVW: How about interiors? What do you do to prepare for interior?
MD: Interior is the same thing; sand the walls, fill in the cracks, patch holes, that type of thing. Caulking, the trim, just basically getting it ready. In the inside you have to be a little more careful because you have to wipe down the walls and get the dust off and things like that. You don’t always have to do a primer. It just depends on if you are doing a color change or you may prime if you have water stains or patches that you just fixed. Those need to be spot primed just that area. But particularly if you’re just going over a flat paint, you don’t necessarily need to prime it.
TVW: What would be the lifetime on an interior paint job?
MD: Depends upon the use of the house. If it’s just a couple of people living in there, and they’re not dragging their hands across the walls, then it’ll probably last longer. But if you have a house full of kids in and out and lots of traffic, then it will wear more quickly. Outside there is not much as far as the life, because it really depends on the weather conditions. No sticky fingers on the walls, throwing darts at the walls. You don’t really have that on the outside as much. On the outside you can maintain if two, three years down the road you start to see a little mildew or dirt, you just have it cleaned — light pressure and [mildewcide] detergent — and that will maintain the freshness of the paint job. It’s like anything; you just have to maintain it. Just not as often.
TVW: So most of what you work with in Palm Beach area is stucco?
MD: Yeah, most of it is stucco and trim. Occasionally you will find an older neighborhood, some wood siding, other services, some brick. But that is not typical for southeast architecture.
TVW: So, with stucco, what are your main problems?
MD: You have more mold issues and mold spots and things like that which can be cleaned with pressure washing.
TVW: DO you use any low or no VOC paints on any of your jobs?
MD: Yes, we use it quite a bit actually. We try to offer it as an alternative. Some people have higher allergies, or they don’t like the smell of fresh paint and we can give that as an alternative. And then commercial spaces like offices where people are there all the time.
TVW: Do you uses any low/no VOC paints on exterior?
MD: No, not necessarily, but a lot of the paints now they are manufacturing are going lower and lower on the VOCs. They are trying to move in that direction. Benjamin Moore has come out with a product called Aura and it started as an interior product, and now they have an exterior product. That’s a green paint, low VOC.
TVW: Do you notice any differences between the low/no VOC and traditional paints?
MD: It’s really no different. It goes on the same. It dries the same. The only difference is the smell. If you were to paint a wall with a standard paint and another wall with a low VOC you wouldn’t really notice a difference in the application of the look or the durability, really. It’s just a chemical change they do.
TVW: Is it very easy to find or does it have to be special ordered?
MD: Everyone sells it and it’s becoming more and more popular. Five years ago you had to order it and it wasn’t on the shelves.
TVW: Are there any price differences between low/no VOC and standard paints you’ve noticed?
MD: There is a small difference; not enough to make you feel like, ‘Well I don’t want to do that.’ The low VOCs they have out now are typically like a mid-quality, a mid-grade. They’re not the highest grade so they aren’t going to be as expensive as premium-grade paint. Like I said before, Benjamin Moore has the Aura product, and Sherwin Williams has the Harmony and some other low VOC paints that are premium grade. Now they are kind of combining the premium grade and low VOC.
TVW: What kind of questions would you advise a potential consumer ask before hiring a painter?
MD: It’s hard to say because everyone has different expectations. I try to find out what people’s experiences have been in the past and see what they are looking for. Sometimes people want it done quickly and inexpensively. Other people are more concerned about the details, and are you going to clean up every day, are you going to be here every day and other people don’t care. They should ask questions that are important to them as far as what their expectations are, and not to assume that everybody’s going to want the same thing. A lot of people get proposals and they’ll just look at the price. But they’re not comparing apples to apples. One person may be doing two coats and the other person may be doing one coat. The other person may have included the ceilings and the other didn’t because their proposal wasn’t very clear. Or they wrote it on a business card and handed it to them with a price. Besides the obvious of checking that they are licensed and insured, those types of things, just stating what your expectations are and what you want it to look like when you are done.
TVW: Are there any questions you ask a potential client?
MD: Questions I would ask is essentially, if they have a particular date they need to have it done by. Sometimes a people will need it done for a party coming up or something like that, and make sure we can accommodate the schedule. I ask them about colors, have they thought about colors. Usually I’ll ask a lot of questions if it’s interior, do they want the ceiling painted, the closets painted. People don’t think about that. They just say I want to get my house painted, but then when you start digging a little deeper, ‘Well did you want the ceilings painted? Is it going to be the same color as the walls? Are you doing different colors?’ That all affects the price — [things like] if they want to do the closets or not; [do they want] one coat or two coats. I ask a lot of questions because I like to give detailed proposals with an accurate price. There are no surprises later. The last thing you want to do is to give an estimate and then come in later with, “No, no that wasn’t included, or that wasn’t included,” and then it costs you more than what you anticipated it would cost you.
Episode 52
Twinkle VanWinkle, “Listen!” associate producer
Stuart Dowling, owner, Finish Coat Painting, Cleveland, Ohio
Interview: July 23, 2009
Twinkle VanWinkle: Can you state your name, business and location for the record, please?
Stuart Dowling: My name is Stuart Dowling. I’m located in Cleveland, Ohio. The name of my business is finish coat.
TVW: How long have you been in business?
SD: I’ve been in this business for 23 to 26 years. I’ve been working on my own for about 17 years.
TVW: First off, what are some questions you would recommend for a potential customer to ask you?
SD: Well, probably about the type of preparation, the type of products. Many people who already have a working knowledge of stuff, they know what they’re looking for and don’t have many questions at all. Others have no idea what the process involves and you need to explain the whole process from scraping, sanding, priming, filling holes, patching up plaster or cracks in drywall. So those are all the kinds of things that people should be asking about for interior painting.
TVW: What would be an average cost for standard three-bedroom house to have an interior paint job?
SD: The problem for averaging a cost for that is that it all depends on if it is new construction or an old home. Where I am located, many of the homes are century homes, so there is a lot more work that needs to be done. When you get further out into the suburbs, and they’re newer homes and they don’t need as much prep work. So the cost difference could be thousands of dollars. An average three-bedroom home in a new construction that doesn’t need a lot of preparation would be about $5,000, between $5,000 and $10,000.
TVW: Do you do exterior as well?
SD: I do limited exterior. With the economy the way it is, I do more. It’s a much more grueling type of work. A high quality exterior job never has to be as high quality as an interior job. So it’s difficult for me who does a lot of interior work, and I am very detailed oriented, to go outside and do work because I tend to overdo it. Which is good for some people. There are a lot of people who want a really nice job outside. It’s hard to be competitive is what I am saying, because most people don’t do that quality of work outside. It’s not really necessary because in our part of the country in another five to seven years it’s going to need to be redone, whereas interior jobs can last 20 years.
TVW: What is included in that cost?
SD: As far as the cost, I include everything: labor, materials, everything included. As far as the process, for interior work, I go in, we cover everything up. If we are going to be creating a lot of dust we do our best to seal off doorways so that the dust does not travel through the house. Then we scrape any loose, peeling flaking paint. We open up loose plaster or bad tape joints in drywall. In newer homes, there is drywall. In older homes, there’s plaster. So either issue with that, we open that up and do the patching that needs to be done, then spot prime or full-prime depending upon the necessity. All the woodwork gets completely sanded and spot primed or full primed as well. Then you’re pretty much ready for finish paint. I always put two coats of finish paint on the ceilings, walls and woodwork.
TVW: Is it the same process for exterior?
SD: Pretty much. Exterior, if it’s a house with siding, you want to power wash it to get the accumulated dirt and pollution off. Then you want to scrape anything that’s loose. Then sanding — I prefer a minimum of sanding. There are some companies that will do just a scrape and paint. I like to sand everything and then spot prime or full prime as necessary. Caulking any areas that are open. You need to be careful, though, especially with clapboard sided houses, if you caulk everything in then moisture can’t escape. So you want to leave some areas open. But around window frames you want to caulk so air doesn’t get in — it kind of helps with the insulation. If the house has older windows, we scrape those and remove any loose glazing, reglaze the windows, and then do any priming that needs to be done on the windows. For exterior, sometimes you can do one coat, sometimes two coats. It depends on whether it’s a color change and how much primer has been applied. Primer tends to be white, so if you are using a dark color, you usually have to do more than one coat.
TVW: What is window glazing?
SD: Window glazing is on older homes. Older homes, there’s like a putty that holds the glass in. New windows don’t have window glazing. The older homes that with one pane of glass. The glass gets placed in the wood frame. Then they use push points to keep it in place, so that it just doesn’t fall it out when you’re putting the glaze on. It’s a putty, you push it there with your fingers, and then you have to cut it with a glazing knife in order to make it smooth and at the right angle and level.
TVW: Have you used low or no VOC paints on any of your jobs?
SD: On interior jobs I have. On exterior jobs I have not.
TVW: How was your experience with these paints?
SD: Well, my first experience with these types of paints wasn’t very good. I didn’t like the product at all. The first time that I used it, it wasn’t a very satisfying experience for me, you could say. I can’t quite recall what the brand was. It didn’t flow very well. It didn’t bond well. It’s just something in any paint you want to make sure it’s going to bond, which is why I prefer to sand everything. So it really wasn’t bonding well, it wasn’t covering well. It didn’t smooth over at all. You want the finish to look smooth, and it would stay [gloppy] and wouldn’t give a nice finish. But more recently, the products have been improving for what I’ve used of late for low and no VOC. There is a difference between the low and no VOCs. There is also different VOC levels that are considered low and no depending upon whether it’s oil-based or latex-based — I should say water-based — and possibly interior and exterior. The low VOCs that I’ve used lately, the one from Sherwin Williams that I really like is mainly for walls, and that’s their Duration Home. The one from Benjamin Moore is their Aura, although it is very pricey. Benjamin Moore has now come out with a zero VOC paint, which even after tinting has zero VOCs. They say no other company can claim. So, Benjamin Moore carries no zero VOC paint, but to my understanding, once it’s tinted, there is a minimal amount of VOCs in the paint because of the tint. Benjamin Moore has a new tinting system for one of their lines of paint, and with that tinting system there are no VOCs added to the paint. So their Eco Spec is a no VOC even after tinting. I use it and I really like it. It’s not quite as nice the Duration Home from Sherwin Williams, but it’s got zero VOCs and it finishes off very nice. It’s easy to use. It flows well, and overall it’s a very good product. The price is comparable to normal price of paints.
TVW: Is there any reason you don’t like these low/no VOC paints?
SD: I still haven’t found a primer that I like that’s a low or no VOC. So that’s an issue. But someone brought to my attention a few days ago that Windsor has a low VOC primer. Windsor products, as far as their primers, I really like the Windsor products. So if I can find somewhere around in my area that carries it, I’ll try it and see if that’s any good. That would mainly be the thing I don’t like about the low/no VOCs. I’ve found some of the products that I do like the finish on; by there are some that I do not like the finish on. The primer and the finish are the two things I don’t like about the low and no VOCs. What I do like about them is they are good for the environment, they don’t smell. I just did a house where the woman had a 2-year-old daughter and she was about seven months pregnant. I was able to go in there and tell her there are products that have no VOCs and it’s not going to smell, and you don’t have to worry about the paint that I’m putting on causing any problems. What you do need to be careful in situations like that is the dust that you are picking up. When you scrape and sand, especially on older homes, you can release lead paint, which is an issue, especially for children. So you really need to seal everything off and cover floors with paper, not drop cloths. Make sure you dispose of everything and clean up everything really well afterwards.
TVW: What do you think about the price of low/no VOC to traditional paint prices?
SD: I think it’s comparable. The Benjamin Moore product, the Eco Spec, is comparable. It’s considered a mid-range paint; a contractor’s quality paint is what Benjamin Moore says. But I have found it to be on the higher end of that. That line has a very high-end [product called] Aura, which I feel is overpriced for what it is. It’s in the same line; it’s 100 percent acrylic. One-hundred percent acrylic paints are much better than the latex paints as far as durability and the finish they provide. Although, the one thing, kind of getting back to the things I don’t like about the no VOC, is that there is no product out there that finishes like oil base. Oil base finish paint has a completely smooth and glassy finish when you are done if you prep it right. They have yet to come up with a water-based product that mimics that. As far as getting back to the likes and dislikes, that's one of my dislikes. The prices, you can find expensive low VOC paint and no VOC paint, and you can find inexpensive ones. It's the same with regular paints. These days, the cost of paint is skyrocketing in my view. It’s difficult to find a gallon of paint that is below $30 that is a good quality. These days, if you find something that is 20, 25, 30 bucks, and it’s quality, then I think you’re on the right path.
TVW: So, you’ve had good experiences with these low/no VOCs then, and what would you consider the lifetime in comparison with traditional?
SD: Well, those older ones, I would say no. They weren’t even bonding. I would put a primer on and it wasn’t sticking to the surface properly. So I would say with those older products, no. But what they are coming up with now, I would say yeah. It should last just as long.
TVW: What kind of questions would you ask a potential customer?
SD: I ask them if they are interested in low/no VOC paints, because these days many people are. I ask them if they’re concerned about dust floating around in the house. I always cover up and seal things off as well as possible, but I always ask them, so I can warn them what’s coming. Because the kind of prep work that I do creates a lot of dust. A lot of people will just go in and slap some paint on and that doesn’t cause any dust, but it’s also not a quality job. I guess I just ask them what kind of expectations are as far as what they want the finish to look like. When considering low or no VOC paints, if you’re someone who wants your woodwork to look completely smooth and glassy, the only way to achieve that with a water-born product, which the low or no VOCs are, is to spray it on. Which sometimes usually will cause the job to be more expensive because you have to mask everything off. If you’re not concerned about it being a completely glassy smooth finish, then it can be brushed on the woodwork. If you don’t want spraying in your house, and you want that look, unfortunately all you can go with is oil-based paints. They are being phased out. I believe that the law at this point, in Ohio, any oil-based products for wood that were produced before the beginning of 2009 can still be used, but after that we are not supposed to be using oil-based products on woodwork. There’s all these primers that we can use. I think that there is probably porch and floor paints that can probably still be oil. Paint for metals can still be oil. I haven’t actually are the law, but it definitely changed and Sherwin Williams has pretty much phased out their oil. There are working on a product that will meet the VOC standards for Ohio, but it hasn’t come out yet, I don’t think. Benjamin Moore has labeled their oil-based paint that has always been used for woodwork as [for metal substrates only]. So we are limited in that regard.
TVW: How would someone know that they needed their exterior painted? What are the signs?
SD: If there is chalking, and you get a dusting of the color on your hands. That’s called chalking. That’s sign that it could us a paint job. As far as the windows that fit in older homes, with window glazing and are painted. If you see the glazing pulling away, the paint may not be peeling, but you might want to get that taken care of, because that reduces your insulation.
Episode 52
Twinkle VanWinkle, “Listen!” associate producer
Chris Coco, owner, Coco & Sons Painting and Home Improvement, St. Louis, Mo.
Interview: July 22, 2009
Twinkle VanWinkle: Can I get you to state your name, business and location for the record please?
Chris Coco: C. Coco and Sons Painting. We’ve been in business for 10 years. Chris Coco.
TVW: What is the average cost of an interior painting job?
CC: Average inside? I would say it would average out about $2,800. That would be probably up to three bedrooms, living room, dining room, the hall area, maybe a bathroom.
TVW: What about he average exterior home? What might be the cost of that?
CC: The average exterior I’d say is $5,000.
TVW: What does that include?
CC: That’s all the preparations, scraping, painting, reglazing the windows, power washing, scraping, priming. A lot of times we’ll include any trim replacement. If a small area of trim is rotten, we’ll replace that for that price also.
TVW: Is there anything that is not included?
CC: Well, whatever the customer tells us they want us to do, when we write the contract, we write it with what the customer wants us to bid on. Basically, their specifications and we’ll give them a price on it.
TVW: Have you ever used low or no VOC paint on a job?
CC: Yes, I sure have.
TVW: What are your feelings about it?
CC: Well, it was per customer request. We didn’t push it, per se. Most of the people that we deal with, they don’t have an issue with the odor of the paint. It’s not something that is in big demand. Maybe a half percentage of our customers ask about a low VOC paint. So it’s not anything important to most of our customers.
TVW: Are there any differences between traditional paint and the low/no VOC?
CC: No, it’s like a regular paint, per se. Besides the odor, there is a little less odor. Regular latex paint doesn’t carry a big odor anyway.
TVW: Is it harder to get than traditional paint?
CC: Yeah. All of our paint distributors sell it.
TVW: Is it more expensive?
CC: It’s a little more expensive, yeah. I would say about 5 to 8 percent more.
TVW: What is the lifetime on low/no VOC?
CC: I believe it’s the same as regular. All manufacturers will say that their product will last 20 years, but it just depends on how the surfaces were prepped, how the primers were used. Exterior jobs usually last 10 to 12 years. Interior jobs usually last a good eight to nine years before they are just too dirty, people’s handprints. It doesn’t wear out, per se.
TVW: Do you have any advice you would give to potential consumers?
CC: I would advise them to definitely look on Angie’s List. We do that with almost every customer we deal with. We’ll ask them how they got our names, we advise them to look on Angie’s List to review our reports, so on and so forth like that. We try to educate them a little bit on how a job should be done, the differences in primers, and how the primers are more important the paint itself, and the prep work is more important than the painting itself. We try to educate our customers in that respect. Then like I said, we steer them towards Angie’s List, to check on records and so on.
TVW: What kind of questions do you ask the customer?
CC: Usually the first question we ask is if they are going to stay there any length of time and that really determines to most customers if they are moving out they want some sort of quickie, low-dollar paint job. If they are going to be there for a while, they may want something that’s going to last quite awhile. That’s our first question to a customer. Again, how did they get our name? Did they get our name off Angie’s List? Were they referred by another customer? Things like that.
TVW: Is there anything you ask them, or request?
CC: They pretty much dictate that to us. They say, “We’re looking for an estimate,” the first thing I ask is do the want the full exterior, do they want the trim painted, just want the windows painted, same way with the inside: do they want the trim painted, the walls painted. Stuff like that.
TVW: Do you ask for a deposit?
CC: Yeah, we require half of the contracted price, half of it down and half when we are finished.
TVW: Are you required to be licensed? Are you licensed?
CC: Yes and yes. The city controllers drive around. If they see your truck out in front of a house, they’ll pull over and check and see if you are a licensed contractor. If not, they’ll kick you off the job.
We probably get 80 to 90 percent of our calls form Angie’s List [members]. We are really happy to be associated with them. Like I said, if the customer we have isn’t an Angie's List member, we really push them to look into and join. Not just because of us, if they need other work done, they can get online and so on. So we really push Angie's List to our customers and potential customer, also.
Twinkle VanWinkle, “Listen!” associate producer
Martin DeVincenti, owner, Benchmark Painting and Carpentry, Palm Beach, Fla.
Interview: July 23, 2009
Twinkle VanWinkle: Can I start off by getting your name, business and location for the record please?
Martin DeVincenti: It’s Mark DeVincenti with Benchmark Painting and Carpentry and we are located in Boynton Beach, Fla.
TVW: How long have you been in this business?
MD: About 15 years.
TVW: What would be an average interior painting estimate?
MD: Assuming you do everything — walls, ceiling, trim, inside closets — it’s somewhere in the neighborhood of $2,000.
TVW: How about the exterior?
MD: In my area, because of the type of home — because homes around here are mainly stucco and trim and no windows, mainly a door and a garage door — about $1,800.
TVW: What would you look for as signs that it is time to repaint your exterior?
MD: Typically, look for cracking in the stucco. Or if you take your finger and run it across the paint and the paint comes off in your hand, it’s chalking. Basically the film has broken down and that’s a good indication that it’s time to paint. Mildew, dirt and things like that.
TVW: What does a standard exterior paint job include?
MD: A standard paint job would include power washing, which would clean off the chalky paint, any mildew and dirt. Just kind of get the surface ready. Then, typically, you go through and repair any cracks in the stucco. Basically try to waterproof the outside of the house. Basically repairing the stucco, caulking windows, caulking the fascia, that type of thing. Sanding the doors, if there are doors to be painted. Then typically, the next step on the paint job would be to apply a primer, sealer. Then it’s typically the same thing, but people use different names for it. It’s like a base coat. Then you can do either one or two coats of finish paint. If you do a similar color you could probably do just one coat — a basic paint job.
TVW: What is the lifetime of an exterior paint job?
MD: Five to seven years is a good average, with good quality paint.
TVW: How about interiors? What do you do to prepare for interior?
MD: Interior is the same thing; sand the walls, fill in the cracks, patch holes, that type of thing. Caulking, the trim, just basically getting it ready. In the inside you have to be a little more careful because you have to wipe down the walls and get the dust off and things like that. You don’t always have to do a primer. It just depends on if you are doing a color change or you may prime if you have water stains or patches that you just fixed. Those need to be spot primed just that area. But particularly if you’re just going over a flat paint, you don’t necessarily need to prime it.
TVW: What would be the lifetime on an interior paint job?
MD: Depends upon the use of the house. If it’s just a couple of people living in there, and they’re not dragging their hands across the walls, then it’ll probably last longer. But if you have a house full of kids in and out and lots of traffic, then it will wear more quickly. Outside there is not much as far as the life, because it really depends on the weather conditions. No sticky fingers on the walls, throwing darts at the walls. You don’t really have that on the outside as much. On the outside you can maintain if two, three years down the road you start to see a little mildew or dirt, you just have it cleaned — light pressure and [mildewcide] detergent — and that will maintain the freshness of the paint job. It’s like anything; you just have to maintain it. Just not as often.
TVW: So most of what you work with in Palm Beach area is stucco?
MD: Yeah, most of it is stucco and trim. Occasionally you will find an older neighborhood, some wood siding, other services, some brick. But that is not typical for southeast architecture.
TVW: So, with stucco, what are your main problems?
MD: You have more mold issues and mold spots and things like that which can be cleaned with pressure washing.
TVW: DO you use any low or no VOC paints on any of your jobs?
MD: Yes, we use it quite a bit actually. We try to offer it as an alternative. Some people have higher allergies, or they don’t like the smell of fresh paint and we can give that as an alternative. And then commercial spaces like offices where people are there all the time.
TVW: Do you uses any low/no VOC paints on exterior?
MD: No, not necessarily, but a lot of the paints now they are manufacturing are going lower and lower on the VOCs. They are trying to move in that direction. Benjamin Moore has come out with a product called Aura and it started as an interior product, and now they have an exterior product. That’s a green paint, low VOC.
TVW: Do you notice any differences between the low/no VOC and traditional paints?
MD: It’s really no different. It goes on the same. It dries the same. The only difference is the smell. If you were to paint a wall with a standard paint and another wall with a low VOC you wouldn’t really notice a difference in the application of the look or the durability, really. It’s just a chemical change they do.
TVW: Is it very easy to find or does it have to be special ordered?
MD: Everyone sells it and it’s becoming more and more popular. Five years ago you had to order it and it wasn’t on the shelves.
TVW: Are there any price differences between low/no VOC and standard paints you’ve noticed?
MD: There is a small difference; not enough to make you feel like, ‘Well I don’t want to do that.’ The low VOCs they have out now are typically like a mid-quality, a mid-grade. They’re not the highest grade so they aren’t going to be as expensive as premium-grade paint. Like I said before, Benjamin Moore has the Aura product, and Sherwin Williams has the Harmony and some other low VOC paints that are premium grade. Now they are kind of combining the premium grade and low VOC.
TVW: What kind of questions would you advise a potential consumer ask before hiring a painter?
MD: It’s hard to say because everyone has different expectations. I try to find out what people’s experiences have been in the past and see what they are looking for. Sometimes people want it done quickly and inexpensively. Other people are more concerned about the details, and are you going to clean up every day, are you going to be here every day and other people don’t care. They should ask questions that are important to them as far as what their expectations are, and not to assume that everybody’s going to want the same thing. A lot of people get proposals and they’ll just look at the price. But they’re not comparing apples to apples. One person may be doing two coats and the other person may be doing one coat. The other person may have included the ceilings and the other didn’t because their proposal wasn’t very clear. Or they wrote it on a business card and handed it to them with a price. Besides the obvious of checking that they are licensed and insured, those types of things, just stating what your expectations are and what you want it to look like when you are done.
TVW: Are there any questions you ask a potential client?
MD: Questions I would ask is essentially, if they have a particular date they need to have it done by. Sometimes a people will need it done for a party coming up or something like that, and make sure we can accommodate the schedule. I ask them about colors, have they thought about colors. Usually I’ll ask a lot of questions if it’s interior, do they want the ceiling painted, the closets painted. People don’t think about that. They just say I want to get my house painted, but then when you start digging a little deeper, ‘Well did you want the ceilings painted? Is it going to be the same color as the walls? Are you doing different colors?’ That all affects the price — [things like] if they want to do the closets or not; [do they want] one coat or two coats. I ask a lot of questions because I like to give detailed proposals with an accurate price. There are no surprises later. The last thing you want to do is to give an estimate and then come in later with, “No, no that wasn’t included, or that wasn’t included,” and then it costs you more than what you anticipated it would cost you.
Episode 52
Twinkle VanWinkle, “Listen!” associate producer
Stuart Dowling, owner, Finish Coat Painting, Cleveland, Ohio
Interview: July 23, 2009
Twinkle VanWinkle: Can you state your name, business and location for the record, please?
Stuart Dowling: My name is Stuart Dowling. I’m located in Cleveland, Ohio. The name of my business is finish coat.
TVW: How long have you been in business?
SD: I’ve been in this business for 23 to 26 years. I’ve been working on my own for about 17 years.
TVW: First off, what are some questions you would recommend for a potential customer to ask you?
SD: Well, probably about the type of preparation, the type of products. Many people who already have a working knowledge of stuff, they know what they’re looking for and don’t have many questions at all. Others have no idea what the process involves and you need to explain the whole process from scraping, sanding, priming, filling holes, patching up plaster or cracks in drywall. So those are all the kinds of things that people should be asking about for interior painting.
TVW: What would be an average cost for standard three-bedroom house to have an interior paint job?
SD: The problem for averaging a cost for that is that it all depends on if it is new construction or an old home. Where I am located, many of the homes are century homes, so there is a lot more work that needs to be done. When you get further out into the suburbs, and they’re newer homes and they don’t need as much prep work. So the cost difference could be thousands of dollars. An average three-bedroom home in a new construction that doesn’t need a lot of preparation would be about $5,000, between $5,000 and $10,000.
TVW: Do you do exterior as well?
SD: I do limited exterior. With the economy the way it is, I do more. It’s a much more grueling type of work. A high quality exterior job never has to be as high quality as an interior job. So it’s difficult for me who does a lot of interior work, and I am very detailed oriented, to go outside and do work because I tend to overdo it. Which is good for some people. There are a lot of people who want a really nice job outside. It’s hard to be competitive is what I am saying, because most people don’t do that quality of work outside. It’s not really necessary because in our part of the country in another five to seven years it’s going to need to be redone, whereas interior jobs can last 20 years.
TVW: What is included in that cost?
SD: As far as the cost, I include everything: labor, materials, everything included. As far as the process, for interior work, I go in, we cover everything up. If we are going to be creating a lot of dust we do our best to seal off doorways so that the dust does not travel through the house. Then we scrape any loose, peeling flaking paint. We open up loose plaster or bad tape joints in drywall. In newer homes, there is drywall. In older homes, there’s plaster. So either issue with that, we open that up and do the patching that needs to be done, then spot prime or full-prime depending upon the necessity. All the woodwork gets completely sanded and spot primed or full primed as well. Then you’re pretty much ready for finish paint. I always put two coats of finish paint on the ceilings, walls and woodwork.
TVW: Is it the same process for exterior?
SD: Pretty much. Exterior, if it’s a house with siding, you want to power wash it to get the accumulated dirt and pollution off. Then you want to scrape anything that’s loose. Then sanding — I prefer a minimum of sanding. There are some companies that will do just a scrape and paint. I like to sand everything and then spot prime or full prime as necessary. Caulking any areas that are open. You need to be careful, though, especially with clapboard sided houses, if you caulk everything in then moisture can’t escape. So you want to leave some areas open. But around window frames you want to caulk so air doesn’t get in — it kind of helps with the insulation. If the house has older windows, we scrape those and remove any loose glazing, reglaze the windows, and then do any priming that needs to be done on the windows. For exterior, sometimes you can do one coat, sometimes two coats. It depends on whether it’s a color change and how much primer has been applied. Primer tends to be white, so if you are using a dark color, you usually have to do more than one coat.
TVW: What is window glazing?
SD: Window glazing is on older homes. Older homes, there’s like a putty that holds the glass in. New windows don’t have window glazing. The older homes that with one pane of glass. The glass gets placed in the wood frame. Then they use push points to keep it in place, so that it just doesn’t fall it out when you’re putting the glaze on. It’s a putty, you push it there with your fingers, and then you have to cut it with a glazing knife in order to make it smooth and at the right angle and level.
TVW: Have you used low or no VOC paints on any of your jobs?
SD: On interior jobs I have. On exterior jobs I have not.
TVW: How was your experience with these paints?
SD: Well, my first experience with these types of paints wasn’t very good. I didn’t like the product at all. The first time that I used it, it wasn’t a very satisfying experience for me, you could say. I can’t quite recall what the brand was. It didn’t flow very well. It didn’t bond well. It’s just something in any paint you want to make sure it’s going to bond, which is why I prefer to sand everything. So it really wasn’t bonding well, it wasn’t covering well. It didn’t smooth over at all. You want the finish to look smooth, and it would stay [gloppy] and wouldn’t give a nice finish. But more recently, the products have been improving for what I’ve used of late for low and no VOC. There is a difference between the low and no VOCs. There is also different VOC levels that are considered low and no depending upon whether it’s oil-based or latex-based — I should say water-based — and possibly interior and exterior. The low VOCs that I’ve used lately, the one from Sherwin Williams that I really like is mainly for walls, and that’s their Duration Home. The one from Benjamin Moore is their Aura, although it is very pricey. Benjamin Moore has now come out with a zero VOC paint, which even after tinting has zero VOCs. They say no other company can claim. So, Benjamin Moore carries no zero VOC paint, but to my understanding, once it’s tinted, there is a minimal amount of VOCs in the paint because of the tint. Benjamin Moore has a new tinting system for one of their lines of paint, and with that tinting system there are no VOCs added to the paint. So their Eco Spec is a no VOC even after tinting. I use it and I really like it. It’s not quite as nice the Duration Home from Sherwin Williams, but it’s got zero VOCs and it finishes off very nice. It’s easy to use. It flows well, and overall it’s a very good product. The price is comparable to normal price of paints.
TVW: Is there any reason you don’t like these low/no VOC paints?
SD: I still haven’t found a primer that I like that’s a low or no VOC. So that’s an issue. But someone brought to my attention a few days ago that Windsor has a low VOC primer. Windsor products, as far as their primers, I really like the Windsor products. So if I can find somewhere around in my area that carries it, I’ll try it and see if that’s any good. That would mainly be the thing I don’t like about the low/no VOCs. I’ve found some of the products that I do like the finish on; by there are some that I do not like the finish on. The primer and the finish are the two things I don’t like about the low and no VOCs. What I do like about them is they are good for the environment, they don’t smell. I just did a house where the woman had a 2-year-old daughter and she was about seven months pregnant. I was able to go in there and tell her there are products that have no VOCs and it’s not going to smell, and you don’t have to worry about the paint that I’m putting on causing any problems. What you do need to be careful in situations like that is the dust that you are picking up. When you scrape and sand, especially on older homes, you can release lead paint, which is an issue, especially for children. So you really need to seal everything off and cover floors with paper, not drop cloths. Make sure you dispose of everything and clean up everything really well afterwards.
TVW: What do you think about the price of low/no VOC to traditional paint prices?
SD: I think it’s comparable. The Benjamin Moore product, the Eco Spec, is comparable. It’s considered a mid-range paint; a contractor’s quality paint is what Benjamin Moore says. But I have found it to be on the higher end of that. That line has a very high-end [product called] Aura, which I feel is overpriced for what it is. It’s in the same line; it’s 100 percent acrylic. One-hundred percent acrylic paints are much better than the latex paints as far as durability and the finish they provide. Although, the one thing, kind of getting back to the things I don’t like about the no VOC, is that there is no product out there that finishes like oil base. Oil base finish paint has a completely smooth and glassy finish when you are done if you prep it right. They have yet to come up with a water-based product that mimics that. As far as getting back to the likes and dislikes, that's one of my dislikes. The prices, you can find expensive low VOC paint and no VOC paint, and you can find inexpensive ones. It's the same with regular paints. These days, the cost of paint is skyrocketing in my view. It’s difficult to find a gallon of paint that is below $30 that is a good quality. These days, if you find something that is 20, 25, 30 bucks, and it’s quality, then I think you’re on the right path.
TVW: So, you’ve had good experiences with these low/no VOCs then, and what would you consider the lifetime in comparison with traditional?
SD: Well, those older ones, I would say no. They weren’t even bonding. I would put a primer on and it wasn’t sticking to the surface properly. So I would say with those older products, no. But what they are coming up with now, I would say yeah. It should last just as long.
TVW: What kind of questions would you ask a potential customer?
SD: I ask them if they are interested in low/no VOC paints, because these days many people are. I ask them if they’re concerned about dust floating around in the house. I always cover up and seal things off as well as possible, but I always ask them, so I can warn them what’s coming. Because the kind of prep work that I do creates a lot of dust. A lot of people will just go in and slap some paint on and that doesn’t cause any dust, but it’s also not a quality job. I guess I just ask them what kind of expectations are as far as what they want the finish to look like. When considering low or no VOC paints, if you’re someone who wants your woodwork to look completely smooth and glassy, the only way to achieve that with a water-born product, which the low or no VOCs are, is to spray it on. Which sometimes usually will cause the job to be more expensive because you have to mask everything off. If you’re not concerned about it being a completely glassy smooth finish, then it can be brushed on the woodwork. If you don’t want spraying in your house, and you want that look, unfortunately all you can go with is oil-based paints. They are being phased out. I believe that the law at this point, in Ohio, any oil-based products for wood that were produced before the beginning of 2009 can still be used, but after that we are not supposed to be using oil-based products on woodwork. There’s all these primers that we can use. I think that there is probably porch and floor paints that can probably still be oil. Paint for metals can still be oil. I haven’t actually are the law, but it definitely changed and Sherwin Williams has pretty much phased out their oil. There are working on a product that will meet the VOC standards for Ohio, but it hasn’t come out yet, I don’t think. Benjamin Moore has labeled their oil-based paint that has always been used for woodwork as [for metal substrates only]. So we are limited in that regard.
TVW: How would someone know that they needed their exterior painted? What are the signs?
SD: If there is chalking, and you get a dusting of the color on your hands. That’s called chalking. That’s sign that it could us a paint job. As far as the windows that fit in older homes, with window glazing and are painted. If you see the glazing pulling away, the paint may not be peeling, but you might want to get that taken care of, because that reduces your insulation.
Episode 52
Twinkle VanWinkle, “Listen!” associate producer
Chris Coco, owner, Coco & Sons Painting and Home Improvement, St. Louis, Mo.
Interview: July 22, 2009
Twinkle VanWinkle: Can I get you to state your name, business and location for the record please?
Chris Coco: C. Coco and Sons Painting. We’ve been in business for 10 years. Chris Coco.
TVW: What is the average cost of an interior painting job?
CC: Average inside? I would say it would average out about $2,800. That would be probably up to three bedrooms, living room, dining room, the hall area, maybe a bathroom.
TVW: What about he average exterior home? What might be the cost of that?
CC: The average exterior I’d say is $5,000.
TVW: What does that include?
CC: That’s all the preparations, scraping, painting, reglazing the windows, power washing, scraping, priming. A lot of times we’ll include any trim replacement. If a small area of trim is rotten, we’ll replace that for that price also.
TVW: Is there anything that is not included?
CC: Well, whatever the customer tells us they want us to do, when we write the contract, we write it with what the customer wants us to bid on. Basically, their specifications and we’ll give them a price on it.
TVW: Have you ever used low or no VOC paint on a job?
CC: Yes, I sure have.
TVW: What are your feelings about it?
CC: Well, it was per customer request. We didn’t push it, per se. Most of the people that we deal with, they don’t have an issue with the odor of the paint. It’s not something that is in big demand. Maybe a half percentage of our customers ask about a low VOC paint. So it’s not anything important to most of our customers.
TVW: Are there any differences between traditional paint and the low/no VOC?
CC: No, it’s like a regular paint, per se. Besides the odor, there is a little less odor. Regular latex paint doesn’t carry a big odor anyway.
TVW: Is it harder to get than traditional paint?
CC: Yeah. All of our paint distributors sell it.
TVW: Is it more expensive?
CC: It’s a little more expensive, yeah. I would say about 5 to 8 percent more.
TVW: What is the lifetime on low/no VOC?
CC: I believe it’s the same as regular. All manufacturers will say that their product will last 20 years, but it just depends on how the surfaces were prepped, how the primers were used. Exterior jobs usually last 10 to 12 years. Interior jobs usually last a good eight to nine years before they are just too dirty, people’s handprints. It doesn’t wear out, per se.
TVW: Do you have any advice you would give to potential consumers?
CC: I would advise them to definitely look on Angie’s List. We do that with almost every customer we deal with. We’ll ask them how they got our names, we advise them to look on Angie’s List to review our reports, so on and so forth like that. We try to educate them a little bit on how a job should be done, the differences in primers, and how the primers are more important the paint itself, and the prep work is more important than the painting itself. We try to educate our customers in that respect. Then like I said, we steer them towards Angie’s List, to check on records and so on.
TVW: What kind of questions do you ask the customer?
CC: Usually the first question we ask is if they are going to stay there any length of time and that really determines to most customers if they are moving out they want some sort of quickie, low-dollar paint job. If they are going to be there for a while, they may want something that’s going to last quite awhile. That’s our first question to a customer. Again, how did they get our name? Did they get our name off Angie’s List? Were they referred by another customer? Things like that.
TVW: Is there anything you ask them, or request?
CC: They pretty much dictate that to us. They say, “We’re looking for an estimate,” the first thing I ask is do the want the full exterior, do they want the trim painted, just want the windows painted, same way with the inside: do they want the trim painted, the walls painted. Stuff like that.
TVW: Do you ask for a deposit?
CC: Yeah, we require half of the contracted price, half of it down and half when we are finished.
TVW: Are you required to be licensed? Are you licensed?
CC: Yes and yes. The city controllers drive around. If they see your truck out in front of a house, they’ll pull over and check and see if you are a licensed contractor. If not, they’ll kick you off the job.
We probably get 80 to 90 percent of our calls form Angie’s List [members]. We are really happy to be associated with them. Like I said, if the customer we have isn’t an Angie's List member, we really push them to look into and join. Not just because of us, if they need other work done, they can get online and so on. So we really push Angie's List to our customers and potential customer, also.